Hilda Baci, also known as Hilda Bassey Effiong, has broken another world record with the Cook-a-thon video which has reached staggering 4.8 billion views according to a media intelligence report published by P+ Measurement Services.
Hilda captured the attention of billions of viewers worldwide with her recent attempt to break the Guinness World Record for the longest cooking period.
The report, which conducted a comprehensive media performance audit on the event, highlighted the sponsorships, sentiment, reach, and media share across different countries. It revealed that digital media played a pivotal role in promoting awareness and engagement, accounting for over 87% of the event’s traction, while traditional media contributed 13%.
Social media platforms were abuzz with mentions of the Cook-a-thon, further amplifying its global reach. The report indicated that Nigeria accounted for 67% of the media coverage, followed by the United States with 15%, the United Kingdom with 4%, Ghana with 3%, and Canada with 1%. Other countries displayed varying levels of interest and coverage.
Notably, the analysis demonstrated that the sentiment surrounding the event was overwhelmingly positive, garnering an impressive 85%.
This positive sentiment can be leveraged by Hilda Baci to build brand loyalty and enhance engagement with her audience. The remaining 15% of sentiment, classified as negative, indicated that any concerns or issues raised during the event were promptly and effectively addressed.
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